Why Nobody Cares About Your Business Cards
I remember when I relaunched my web design business back in 2014.
I hired a graphic designer to design the logo for The Genius Circle, LLC, the company I operate my business under. I shopped logo draft ideas to my friends for feedback over and over. This process took an entire MONTH before I finally decided on a logo design I was happy with.
Next in line was business cards. I searched the Google highway far and wide to find a company that provided thick paper and a specific gold foil print quality that I was looking for. And because I wanted everything to be perfect, I spent another month designing the cards with my new logo and dropped $75 on just 50 cards.
And once the website was ready, which of course I designed myself, I began putting myself out there by attending local networking events. Every time I made a new connection and they complimented my business card, I felt like I accomplished something major.
Until I realized those compliments never turned into a paying client.
I’d spent over two months on a logo and business card design, only to realize it was a big waste of time. And I didn’t open my eyes to this point until I hired my first business coach by signing up for her $7,000 program.
Not once did I EVER see a single business card of hers.
Here’s what you need to know and I may be the first person to tell you this, but…
Girl, ain’t nobody saving your business cards!
Nobody cares how great they look.
Nobody cares what it says.
And nobody is going to decide to work with you just from a business card.
Don’t make the mistake I made obsessing over this small detail that likely will not result in paying clients. Instead, you should focus on revenue-generating activities only.
If you want to thrive in business, you should focus on selling your services over and over again. One way to do this is by sharing your website with potential clients.
If you learn how to leverage your website, you can:
- Have an “About Me/Us” page where people can learn more about you and your company
- Have a page listing your services so that people can know what you offer and who it’s for
- Grow your email list and offer free resources
- Turn browsers into leads by inviting them on a free/paid call with you any time of the day
- And so much more!
Get started now by enrolling in Launch Your Website Bootcamp today!
When you sign up you’ll get INSTANT and LIFETIME ACCESS to 7 Modules, 5 Worksheets & Templates, a Private Facebook Group, and more!